Farewell, 2023. Here's to 30 more years!
Our 30th Anniversary year passed in what felt like the blink of an eye. It was a year of celebration, challenges, and exciting changes—an opportunity to reintroduce ourselves to the world after reaching this milestone.
To our longtime customers who have been with us through several iterations of the PT’s brand and countless cups of coffee: thank you so much for your support! It really means the world to us.
To the new customers who discovered us this year: welcome! We're glad you've entrusted us with your caffeine intake and hope you enjoy exploring our wide range of offerings.
Before 2024 rolls around, let’s take a look back at the highlights of our year:
We launched 56 individual coffee offerings in 2023, 17 of which were sourced from our Direct Trade partners in Latin America. Our green coffee buying team visited Guatemala, Panama, Colombia, and beyond to reconnect with our partners and continue forging new partnerships.
As it happens, one of those more recent partnerships resulted in our 2023 Good Food Award! Stefan Muller of Don Benjie Estate has only been producing coffee for 12 years, but his willingness to dive in head-first—completely replanting an abandoned coffee farm with high-quality varieties and exploring processing techniques with the incredible team at Creativa Coffee District—has paid dividends. Our roast of Stefan's Static Gesha Natural received 95 Points from Coffee Review, as well as a 2023 Good Food Award. Needless to say, we look forward to seeing this partnership flourish in the coming years.
Speaking of Coffee Review, we're very proud of the five great reviews we received this year: 93 Points for Flor del Sol Signature Blend, 94 Points for Finca Los Planes La Muela Pacamara, and 95 Points for Volcan Azul Gesha Anaerobic Natural, Peñaherrera AAA Washed, and El Milagro Bourbon Especial! El Milagro, a special microlot from Onyx Coffee's Gems series, also appeared at #27 on Coffee Review's Top 30 Coffees of 2023.
Other highlights:
- Our head roaster, Mike Mazulo, attended the Coffee Roasters Guild retreat at the end of September and taught a class on Profile Roasting and Roast Theory for up-and-coming roasters. Mike has attended many retreats with the Guild, which is a global arm of the Specialty Coffee Association dedicated to inspiring a diverse roasting community through the development and promotion of the profession.
- We sponsored the 24-hour Best Show livestream, providing a special coffee blend for their green room.
- We launched a mobile app for our cafes, offering regular customers an easy way to order ahead on the go while earning rewards points with each purchase.
The biggest news, of course, was our brand refresh in November, which included a transition from 12oz to 10oz bags and all-new packaging across the board. If you missed the big announcement, you can learn about what changed—and why—here. We're really proud of how our collaboration with local artist Alicia Kelly turned out, and we hope you love our refreshed look too.
Now, it’s time to look ahead: Direct Trade coffees from Guatemala, single-origins from Ecuador and Ethiopia, and Per Aspera Benefit Blend are all coming in January. Get your mugs ready!
Cheers to new adventures—and new coffees—in the new year.
- The PT’s Team