{"product_id":"musa-abalulesa-honey","title":"Musa Abalulesa Honey","description":"\u003cp class=\"p1\"\u003eThis juicy heirloom coffee introduces itself with aromas of golden raisin, nougat, and oolong tea. We found notes of macadamia, green tea, and shortbread in the cup alongside green grape acidity. The aftertaste features semi-sweet chocolate and basil.\u003c\/p\u003e\n\u003ch6\u003eDetails\u003c\/h6\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProducer:\u003c\/b\u003e Musa Abalulesa\u003cbr\u003e\u003cb\u003eFarm:\u003c\/b\u003e 21 Smallholders\u003cbr\u003e\u003cb\u003eRegion: \u003c\/b\u003eGoma District\u003cbr\u003e\u003cb\u003eAltitude:\u003c\/b\u003e 2,100 masl\u003cbr\u003e\u003cb\u003eVarietal: \u003c\/b\u003eJARC 74110, JARC 74165\u003cbr\u003e\u003cb\u003eProcess:\u003c\/b\u003e Honey\u003cbr\u003e\u003cb\u003eRoast:\u003c\/b\u003e Light-Medium\u003cbr\u003e\u003cb\u003eNotes:\u003c\/b\u003e Green Grape, Shortbread, Oolong Tea\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003eThe Story\u003c\/h6\u003e\n\u003cp class=\"p1\"\u003eImported by our friends at Crop to Cup.\u003c\/p\u003e\n\u003cp\u003e\"Musa Abalulesa and his brothers, Mustefa and Gugu, each farm small holdings in Gomma, Agaro. Musa and Mustefa jointly manage two farms outside Beshasha—Koye and Chanko—on land at 2,100 meters that was once dense jungle. Before it was cleared for coffee, that parcel served as a hideout for their father, Abalulesa, a guerrilla resisting the Derg military regime. Abalulesa died in 1977, when Musa was two. Under a later amnesty and reconciliation program, the government granted land to the family—property his sons now farm.\u003c\/p\u003e\n\u003cp\u003e\"In 2006, Musa won a national competition organized by the Ethiopian government among 500 selected participants. The prize sent him to AFCA in Uganda and included both cash and a hand pulper. He reinvested the money to expand his farm to 43.8 hectares. Two years later, however, the launch of the Ethiopian Commodity Exchange ended direct export, forcing him to sell locally in Agaro at commercial prices.\u003c\/p\u003e\n\u003cp\u003e\"That shifted in 2016, when export liberalization allowed certain farmers to secure their own licenses. Crop to Cup became Musa’s first direct-sale customer that year. His success has encouraged others in the region to pursue direct export in search of stronger prices. Premiums earned since have funded farm renovations, new seedlings from his nursery, additional drying beds, shade cloth, and a larger warehouse.\u003c\/p\u003e\n\u003cp\u003e\"Musa farms organically, grows avocados, and keeps honey bees to diversify income. Together, Musa and Mustefa also operate a seed production business, supplying seeds to local government seed banks.\"\u003c\/p\u003e","brand":"PT's Coffee","offers":[{"title":"10oz \/ Whole Bean","offer_id":43379575193648,"sku":"19773WB","price":26.0,"currency_code":"USD","in_stock":true},{"title":"10oz \/ Espresso","offer_id":43379575226416,"sku":"19773ES","price":26.0,"currency_code":"USD","in_stock":true},{"title":"10oz \/ Fine","offer_id":43379575259184,"sku":"19773FI","price":26.0,"currency_code":"USD","in_stock":true},{"title":"10oz \/ Auto","offer_id":43379575291952,"sku":"19773AU","price":26.0,"currency_code":"USD","in_stock":true},{"title":"10oz \/ Coarse","offer_id":43379575324720,"sku":"19773CO","price":26.0,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Whole Bean","offer_id":43379575357488,"sku":"39773WB","price":71.25,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Espresso","offer_id":43379575390256,"sku":"39773ES","price":71.25,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Fine","offer_id":43379575423024,"sku":"39773FI","price":71.25,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Auto","offer_id":43379575455792,"sku":"39773AU","price":71.25,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Coarse","offer_id":43379575488560,"sku":"39773CO","price":71.25,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Whole Bean","offer_id":43379575521328,"sku":"59773WB","price":157.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Espresso","offer_id":43379575554096,"sku":"59773ES","price":157.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Fine","offer_id":43379575586864,"sku":"59773FI","price":157.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Auto","offer_id":43379575619632,"sku":"59773AU","price":157.0,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Coarse","offer_id":43379575652400,"sku":"59773CO","price":157.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7448\/files\/MusaAbalulesa1.jpg?v=1783622308","url":"https:\/\/ptscoffee.com\/products\/musa-abalulesa-honey","provider":"PT's Coffee","version":"1.0","type":"link"}