Marketing materials

Central America Sourcing Trip

Part 1

In February of this year, Bird Rock Coffee Roasters and PT’s Coffee Roasting Company joined forces. As a result of this new partnership, both companies will see expanded coffee offerings by this summer. We hope customers of both companies will enjoy what we have in store for this year and for many years to come. Not only is this merger beneficial for our customers, it will benefit the long-time Direct Trade partners of both companies as the growers get access to two growing companies instead of one.

In 2002, I founded Bird Rock Coffee Roasters and now am the green coffee buyer for both Bird Rock Coffee Roasters and PT’s.  Jeff Taylor, PT’s co-owner and the new owner of Bird Rock Coffee Roasters, and I have known each other for over 10 years and have traveled parallel paths in the coffee industry. We both built our companies on great coffee and by establishing Direct Trade relationships with wonderful farms all over the world.  Both companies have strong Direct Trade partners, such as Hacienda Esmeralda in Panama. Each company has also forged relationships with different farms in different countries, thus providing an exciting opportunity to join Direct Trade forces.

Central America is an important region for most coffee buyers and especially for Bird Rock and PT’s.  Both companies have spent the better part of the last 10 years searching for great coffee in this region.  In the greater coffee world, Guatemala, Nicaragua, Costa Rica, and Panama are perhaps the most common coffees customers encounter at third wave coffee shops, so even the most passive coffee customer is somewhat familiar with what each region has to offer.

While I have been to Central America countless times, this sourcing trip was scheduled to be a bit longer and more ambitious as we wanted to cover a lot of ground in one shot.

Unfortunately, things have been difficult for many of the Central American coffee producers during the last few years.  The roya outbreak a few years ago devastated many trees and some of the affected farms never recovered. The 2016-2017 harvest yields are significantly down in just about every country. While we have been used to water issues/drought in California for years, a prolonged drought in Central America is a new problem. In addition to not having enough water for the crops, in many cases farms do not have enough water to properly process their coffee.  As a result, quantity is way down. The good news is quality seems to be up and if the April rains were sufficient as hoped, the 2017-2018 crop could be huge.

To be continued…

Earlier Articles

COLOMBIA FINCA VILLA LOYOLA RECEIVES A 94 POINT REVIEW

We are proud to announce that our Caturra offering from Finca Villa Loyola has received a 94 point review from Ken Davids of CoffeeReview.com.  When we visited Finca Villa Loyola during the harvest of 2011, we could clearly see the potential in the farm. With its high elevation of 1,800 meters (or 6,000 ft.) and… Continue Reading

THE QUEST FOR GREAT COFFEE

This article was republished with the permission of Dan Dean, Staff Writer for Observer & Eccentric Newspapers. Jeff Taylor’s journey to find exceptional coffee has taken him across the globe and along the way he has met some exceptional people, none more so than his wife, Maritza. “I met Maritza at a coffee competition in Ecuador… Continue Reading

MARCH ARRIVALS & NEW BOLIVIA DIRECT TRADE PARTNER

We are happy to announce our newest Direct Trade partnership with Juan Yurja in Bolivia.  When we were first introduced to this farm in 2011, it was an interesting coincedence. There was a micro-lot that had been originally prepared for the Bolivia Cup of Excellence, and the competition had been cancelled last year.  We were in… Continue Reading

PEABERRY MICRO-LOTS ARE NOW AVAILABLE

Our two most recent Direct Trade arrivals feature the Peaberry of a Caturra Variety, grown around 2000 meters .  The first roast date for these micro-lots will be on Monday, March 5th. Colombia Finca Villa Loyola Caturra Peaberry has a very complex and full bodied profile. Peaberries have a more concentrated flavor, making this coffee… Continue Reading

2011 HIGHLIGHTS AND YEAR IN REVIEW

As the year comes to a close, we want to look back at the highlights that made 2011 great!  2011 brought much success in our sourcing efforts, and we were able to get our hands on many Award Winning coffees. Whether it be the Best of Panama, Cup of Excellence, or even something from the… Continue Reading

THANKSGIVING SHIPPING UPDATE & NEW LOGO WARES

The holidays are rapidly approaching, and we have a few shipping updates to pass on to you for sharing great coffee with your family and friends. Thanksgiving is a time to feast, enjoy the gift of family and give thanks for all that we are grateful for. We are thankful for the time and effort… Continue Reading

ESPRESSO EVALUATION BY HOLLY BASTIN, PUBLISHED IN BARISTA MAGAZINE

“This article was republished with the permission of Barista Magazine.  The article appeared in the August + September 2011 issue and you can view the full article in its original form by viewing pages 48-51 on Barista Magazines I-Mag or in the original publication.  Holly Bastin is the Director of Retail Operations for PT’s Coffee… Continue Reading

FEDEX SHIPPING OPTIONS ARE NOW AVAILABLE

Shipping costs have been on the rise recently due to an increase in gas prices and inflation in our economy.  FedEx has been a competitive outlet for us, and we want to extend their shipping options to you. FedEx 2-Day and FedEx Overnight Rates are very competitive.  The FedEx Ground option has an added benefit for Residential Customers. … Continue Reading

NEW CROP GEISHA PRE-ORDERS ARE NOW AVAILABLE

We are very excited to offer the two best coffees from Panama in 2011.  In fact these two coffees were vying for the top spot in the SCAP Best of Panama competition.  It was a close finish in the competition, and they were only separated by a 1/2 point.  Jeff and Maritza Taylor were both… Continue Reading